Takeaway : Gen Z is known for their love of authenticity. UNiDAYS have shown how brands can change their menu, deals and ingredients to appeal to Gen Z to get them through the doors and spend their money.
During the past 18 months, Gen Z has been on a trip to Flavortown — in their own kitchens. As they re-enter the physical world, they're looking forward to Clocking in at just eight seconds, this impatience spills into practically every area Here are four of this Gen Z vs. Subscribe to Blog. BrandZ we love: Nando's. How fashion brands can capture Gen Z in just eight seconds. Read More. The success of Nando's, which caused other smaller peri-peri chicken outlets to spring up in its path, plays on the narrative surrounding the flavouring's multicultural origins, s ays Professor Rebecca Earle, a food historian at the University of Warwick.
Peri-peri is swahili for pepper. It suggests a Mozambique heritage although the founders are South African," she adds. Peri-peri as a term derives from Swahili and other African languages for the type of chile used in the sauce. Chiles were spread across southern Africa as a result of the trade links that resulted from European colonisation of the Americas and the trans-Atlantic slave trade.
Fast forward a few centuries, and Nando's has hit a dining sweetspot which has seen it open over 1, stores across the world. Its cult status is bolstered by rumours that a select group of celebrities including Ed Sheeran , David Beckham, and Nicola Adams are Black Card owners, which entitles them to free chicken for four guests for life.
One particularly dedicated fan tried to eat at every Nando's in the hope he'd get a Black Card, only to learn that the promotion had expired over two years prior. On top of that, many of its restaurants are halal , appealing to Muslim customers, and the emergency services, NHS and military personnel get a 20 per cent discount.
I once watched a patrol car stop outside KFC only for the officer to walk out a few seconds later, holding a "bucket" of fried goods and absolutely no paperwork. To separate this wave of high-end fried chicken appreciation from the juggernaut of Nando's is insane: where the South African red rooster clucked, the food entrepreneurs and fancy chefs followed.
Nando's is a marketing sensation as well as—if not above—a food favourite. Why else would we know that the chain has the biggest selection of South African art outside of Africa more than Tate Britain's total display?
Or that some guy called Christopher Poole spent over a grand trying to eat in every Nando's on the planet in order to win a Black Card? This isn't food appreciation—it's marketing, pure and simple. Back in Hackney, my ex and I are discussing sides. He, of course, wants to dip a chip into a bowl of mash. And rightly so. I am keen to try the Fino Coleslaw because, well, I'm just that kind of gal.
As we sit, side by side, looking out across the PERi-PERi scatter of tables in front of us, we start trying to pinpoint what it is, exactly, that makes everyone in Nando's feel at ease. Is it the pleasingly regular intervals at which the palm trees have been placed?
Is it the fact that, whether you study the Bible, Quran, Torah, or Bhagavad Gita, you can still happily eat chicken? Is it that the high chairs and bottomless frozen yogurt remind everyone of those post-swimming pool children's parties we enjoyed before booze and records got the better of us?
Perhaps it is all of this. I watch an old man in a zip-up, snowflake-patterned cardigan pour mango and lime sauce over his sweet potato wedges, chatting to his I assume granddaughter as the pale orange condiment swamps the plate. You can only imagine that, back in when South African entrepreneur Robert Brozin visited the Portuguese takeaway Chickenland and promptly bought the place for 80, Rand, this was precisely what he envisaged for the future: a family-friendly low-stress restaurant serving up just enough choice of just-familiar-enough dishes to get mass market appeal under the guise of individuality.
Which is a long way from the self-conscious, meme-generating descriptions of internet fame: "it's like when you and the lads have just landed in heathrow after a week getting wankered in magaluf. Someone probably got 'chris' tattooed on their arse cheek cos chris is an absolute fuckin ledge.
You ride the bantmobile all the way back into town for a cheeky nandos before everyone goes home so their mums can wash their ladsontour shirts you all had made specially. Fuckin top notch. But what's next for the crowing red rooster of the British high street? With celebrity endorsement by the likes of Rihanna, Kanye, and Oprah Winfrey, there also comes a certain shelf-life of cool.
0コメント