And we did things in that movie that we never did again. We didn't know any better. You know, that old thing, if it works, don't fix it?
The actor says he got numerous offers throughout the years, but none struck a chord with his vision. In he decided to launch a cannabis brand in the U. Four years later, the company is a big success: they now sell flowers, pre-rolls, oil cartridges, THC-infused breath strips, energy drinks and edibles, and is available in numerous dispensaries throughout the country.
After conquering the realm of cannabis products, owning the outlets means dominating the whole consumer experience. Chong got a hold of his old buddy Cheech Marin, and the duo got back together to share their love of weed with the world. Surprisingly enough, Tommy Chong is crazy about Tango.
In fact, he says his connections with Latinx culture go back to the first portrays of Latinxs in the early Cheech and Chong movies. Almost a half a century has passed since the two comedians met in Vancouver, launching an enduring improv routine that they still regularly perform live on the road. And even now that each is in his 70s, they still seem to have the same spark pun intended.
That sense of community propelled Cheech and Chong into superstars after Up in Smoke became a surprise hit when it opened in , its impact reverberating over decades. Cheech and Chong established a social currency with Up in Smoke that Hollywood had severely underestimated — a film about a subculture it had been ignoring — and, as both critics and audiences embraced it, it helped signal a turning point for comedy.
For Marin, though, the thing that strikes him when he watches it today is the approach to comedy. We let the audience decide what was funny, instead of chopping it up with real short edits. Sometimes I feel like a goose being force-fed the cues to laugh.
Marin and Chong first met in and bonded over a love of improv. So it became topless improv, hippie burlesque. As they worked out their routines, they figured out that their aesthetic was to take everyday situations and exaggerate them.
In Up in Smoke , Cheech peeing in the hamper was a true story. And the scene where he wakes up with all the kids around him, blaring the television, that was from when Cheech stayed with my first wife and the family. He would sleep on the couch and every morning my kids would turn on the TV real loud. They refined their material on the road, and, according to Marin, worked more than days a year.
Record producer Lou Adler, who worked with the Mamas and the Papas and co-owned the Roxy venue featured in Up in Smoke , spotted their act and offered to put out albums of their bits.
When the time came to make the movie, it was Adler who worked as a producer attempting to sell it to prospective studios. Somebody over at Paramount understood it. I ended up financing it myself and they paid me back.
It had a smattering of dialogue. But it was mostly a roadmap. Cheech and Chong eventually concocted a zany narrative where Pedro meets Man and they go to Tijuana to pick up a van constructed from marijuana.
As they try to smuggle it across the border, they witlessly evade a narcotics unit led by a Sgt. He currently serves on the boards of the Smithsonian Latino Center and the Hispanic Scholarship Fund, and has been honored for his work with the Latino community.
When not devoting energy to creative and humanitarian projects, Marin enjoys spending time on the golf course. He married his third wife, Natasha, in August , and has three children from previous marriages. We strive for accuracy and fairness. If you see something that doesn't look right, contact us!
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