This can split volume and traffic affecting whether a topic trends or for how long. Most Twitter users see trends tailored to them, via their location and who they follow. For instance, it might make more sense to choose a new hashtag, not an existing campaign hashtag, for an event or particularly timely campaign you would like to get trending like a Twitterstorm.
This is because it would be a new, concentrated spike in use of that hashtag, which would indicate to Facebook and Twitter that this is something that should trend. And since it was a one-day campaign on the date of the anniversary, the hashtag quickly began to trend, and stayed trending all day.
Had the reproductive rights movement coordinated less on the hashtag, it would likely have been less successful. If some people used the RoeVWade hashtag or others used ProChoice, it would have diluted the message from the anniversary.
But since the movement agreed on the one, it performed well and stayed top of mind for Twitter users all day. In the Twitter town hall, leading campaign finance experts joined Paul Blumenthal, a money in politics reporter from the Huffington Post, to talk about the executive order and how it would affect companies and elections going forward. ReThink Media, during that time, also sent out existing graphics calling on the President to act, while including the hashtag BetterPolitics. And then the trolls showed up.
Twitter recently began testing an expanded amount of space for visual content with edge-to-edge Tweets on iOS and Android, so graphics will be even more thumb-stopping. Edge to edge Tweets that span the width of the timeline so your photos, GIFs, and videos can have more room to shine. Add an incentive with a Twitter contest. The engage-to-enter format is a tried and true way to boost likes, retweets, or comments.
Obviously, if you ask for engagement, be prepared to return it. Retweet relevant posts. Respond to questions. Show appreciation. Another thing you can ask for: votes. Polls are a quick and easy way to ask for input on something. It could be anything from a thematically on-brand survey, to a request for concrete feedback. All these colors to make it uniquely yours!
Passion or Persistence? What is your favorite thing about Fall? The added benefit of a call-and-response strategy is that it provides you with tons of customer feedback. Look for trends and topics that your brand can contribute to — or better yet, lead. Source: Twitter Business. Keep an eye on the Trending tab on the Explore page for the latest trends in real-time. Find the topics and themes that make sense for your brand. Doing this will also increase your odds of appearing in a Twitter Moment.
Even if you tweet at peak times, chances are many followers may have missed your Tweet. And if it performed well the first time, it likely will again. Find creative ways to repackage and re-share what works. Leave enough time and contrast from the original so as not to appear spammy.
But they choose a different pull quote or tagline to hook you in each time. When it comes to algorithms, there are no one-size-fits-all solutions.
Manage your Twitter presence alongside your other social channels and save time using Hootsuite. From a single dashboard, you can schedule and publish posts, engage your audience, and measure performance. Try it free today. Get Started. Get familiar with all the most important and up-to-date Twitter statistics, so you can plan Twitter strategy that works for your brand. In May , Twitter announced a relaunch of its verification program.
Learn how to get verified on Twitter following the update. An understanding of Twitter demographics is key to connecting with an audience who is ready and waiting to read and engage with your Tweets. We could have SWORN you were someone who wanted to blow your competition out of the water on social media.
Our bad. What social media magic do they inject to ensure that the most interesting and relevant pieces of info get to see the light of day? As with almost every aspect of social media functionality, Twitter relies on an algorithm to shape its trending topics. In its simplest form, this algorithm identifies spikes in the popularity of a certain topic, relative to its normal level. This takes in factors of both volume the amount of tweets on the topic and time the amount of time it takes to generate that volume of tweets.
Time is a very important factor, because a topic that slowly builds over the course of a month may be getting an astounding amount of tweets after 30 days, but because of the slow growth, no spike ever existed to get it trending. A spike can only ever last for so long, so the board is kept fresh and interesting. This setting can be changed, however, by accessing your trending section settings and choosing a different city, or an entire country.
The issue of trending topics can be further confused by user error. In the wake of the San Bernardino shootings in the US, the topic failed to trend in many locations because the volume was split between the correct spelling — SanBernardino — and the incorrect spelling — SanBernadino. Being a trending topic can be a boon for anyone who holds a stake in said topic.
Whether it be a consumer product iPhone7 , a creative piece TheAvengers or just shameless self-promotion Kardashian , finding your way onto the trending board is the sort of free publicity that dreams are made of.
In order to get your topic trending , try the following tips:. It must be said that while trending topics are currently able to be manufactured, Twitter is well aware of this practice, and is looking at measures to counteract the artificial Twitterstorms.
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